If you are a store owner or manager and are not using your shopping bags to help promote your brand or other special advertising messages for your store or business, you should give it some serious consideration. Your logo or message of import will retain an extended shelf life. So why let the opportunity slip by simply because your retail sales items may not be groceries?  Don’t overlook the impact of print on your shipping cartons, or even small packages and shopping bags of all sizes.

Like any form of advertising, you can never be sure that your customers will actually pay attention to your efforts, especially a mundane and ‘under the radar’ method of advertising such as shopping bags. Ads that most people remember and possibly act upon are those that are unusual, have style and panache, are easy to read and digest. Most bags do not fit into this category. This is where you, your creative designer and professional printer should confer. Remember, your message should represent the essence of your product and even your company’s personality. One more hint…be consistent with your branding efforts.  Once you decide on the message, run with it on all your copy etc. Your shopping bag ads, like an other advertisement, should provide your customers with a message that will bring them back to your web site or retail outlet.

There will possibly be just a few printers who have the equipment and facilities to do this specialized job in your area, so be sure to use the internet to locate a printer who has experience with bag printing.  Be thorough and patient and always be sure to ask to see examples. Before you sign a contract with a printer be sure to discuss all the important factors with them, including color proofs, press checks and delivery times and any other options.