Custom Calendars have always been popular with both businesses and families, as promotional items and as gifts. Today’s printing technology makes printing Custom Calendars both affordable and potentially profitable. For small businesses or individual artists such as photographers or painters, pricing is now affordable for printing full-color custom calendars. These can be perfect promotional items or products for the music, travel, tourism, automobile or arts industries. For larger corporations calendars are great for in-house promotions or events, or as a product or even free gift to promote branding.  Calendars are a successful and enjoyable way to promote your product or service, and with the right printer, can also offer an opportunity to make a profit.

One of the main reasons Calendars are a prized and effective way to advertise is that they have a great shelf life, hanging in highly visible places and being looked at on a daily basis, and this translates into a fantastic opportunity to brand your company.   Calendars come in many shapes and sizes, and can accommodate most any form of artwork. They can be large and full color, or just a single sheet or perhaps simply sit on a desk top. The right printer can help you determine what is the best approach for your particular artwork if you do not already have a design layout for your calendar.

If you are planning on selling your calendars then the timing of the development, printing and distribution of your product are paramount to your success. March or April is not too soon to start talking to your printer and establishing delivery dates. You want to be able to start marketing your calendar no later than September and that means having your promotional materials ready by August.

One thing is for sure. If you are serious about having your calendar look good, go to a professional printing service, not a copy company that does not have the technology or expertise to do your product justice. Talk to your printer and be sure they have the experience to manage your print job correctly. Be sure to carefully look at their examples and ask them questions about materials, timelines, press checks and delivery options. A mistake in printing or a missed delivery can be a death blow when dealing with calendars, so be sure to answer all of your questions well in advance of your delivery date.

For samples of Custom Printed Calendars please visit our Calendar portfolio