| Catalog Printing. International Printing Services |
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Catalogs are a common and effective way to market your companies products, and are generally considered to have a higher ROI than many other forms of print advertising. Your Catalogs does not have to be a giant and cumbersome volume with thousands of products. It can also be a very short 4 or 8 pages, with simple black and white printing and saddle stitch binding. The main objective is to create a user-friendly, easy to understand and enticing presentation for your products.
Most companies choose to hire a graphic designer or experienced desktop publisher to manage the design and layout of their catalog. Some print companies include a design team and will offer to design your catalog for you as part of the package, so determining your printer early in the process can potentially save you both time and money by bundeling services with one company. A common pitfall with catalogs is trying to fit too much informationon each page, this making it difficult for readers to easily absorb your content and be motivated to purchase something from your catalog. Quality of pictures and clarity of content are very important for a succesfull catalog. Uppi have limited space to describe the product and the customer only gets to see what you show them, so make it count. It is far better to have no image than a very poor image in your catalog. Many catalogs include a detachable order sheet and a SASE for mail in orders, but be sure to consider making it easy for your customers to reorder products as well by referring them to your website or including more than one order sheet. Consider including a special coupon or other sales incentive available only through the catalog for additional motivation for potential customers to do business with you. Many catalogs which are being mailed out are printed on low weight paper paper (30,40, 50 lbs) to save on mailing costs. Therefore, they are also printed on web presses. If you intend to produce higher quality catalogs and are trying to reach an upscale audience, you should definitely use a heavier and thicker paper weight (80 lbs text and heavier) and have them printed on sheet-fed presses. If you are interested in high quality 4 color catalogs, please contact asianprinting.com to receive very competitive pricing on sheet-fed printing of your catalog. . Want to find out more about what AsianPrinting.com can do for you? View our Print Comparison Chart or submit your information for a free quote or give us a call if you have a specific question, we would be happy to help you!
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